Clark Jenkinson

Senior Insights Consultant, Veylinx

Clark is a Senior Insights Consultant at Veylinx, based in Amsterdam. Clark has experience working with some of the world’s best-loved brands such as Procter & Gamble, Reckitt, Colgate-Palmolive, The Coca-Cola Company and more. Clark is an alumnus of Sydney and Peking universities, where he studied Mandarin Chinese and Economics and developed an unhealthy addiction to dumplings. He is fascinated by behavioral research and its transformative ability to bridge the gap between what people say, and what they actually do.

Sessions from Clark Jenkinson:

Action-focused innovation tracking: How to get in the driver’s seat?

Launching a new product or brand is just the beginning: it takes agility and vision to achieve long-term success. Tracking is supposed to monitor an innovation’s performance, but traditional methods [...]

Details

Wednesday | 4:00 pm - 4:30 pm | Room 3