Bart Borkosky

Chief Research Officer, OvationMR

Bart Borkosky is the chief research officer at OvationMR and is responsible for full-service research endeavors, client relations and quality initiatives. After starting his marketing research career with Burke Marketing research, he has worked on both the supplier and client sides of the business and has conducted research around the globe. Stops along the way include Valvoline, where his research helped launch the quick-lube industry and Big Ass Fans, where new product development research helped the company to launch industry-leading industrial ceiling fans. Bart holds a bachelor’s degree from the University of Cincinnati and an MBA from Xavier University.

Sessions from Bart Borkosky:

COVID’s impact on purchasing emotions towards hygiene and disinfecting products

OvationMR teamed with Reckitt to uncover the variances in B2B purchasing emotions of hygiene and disinfecting products. With COVID causing fluctuation to revenue and supply chain, it is necessary to [...]


Wednesday | 12:15 pm - 12:45 pm | Room 1

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]


Thursday | 11:30 am - 12:00 pm | Room 3