Annett Pecher

Director, Emotional Logic Ltd

Annett is Co-Founder of Emotional Logic, one of Britain’s fastest growing research agencies. Annett and her team apply behavioral economics to research design to deliver actionable insight with high commercial return. An approach that has won five research awards in the last 3 years. She has 20 years’ experience delivering international research programs for clients in the private and public sector. At Emotional Logic, Annett has developed a number of innovative research approaches to help clients gain better insights. Annett is passionate about uncovering the balance of emotion and logic that drives consumer decisions.

Sessions from Annett Pecher:

7 facts about humans that will change the way you do research

Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]

Details

Wednesday | 4:45 pm - 5:15 pm | Room 5