Annett Pecher

Director, Emotional Logic

Annett is co-founder of Emotional Logic, one of Britain’s fastest growing research agencies. Annett and her team apply behavioral economics to research design to deliver actionable insight with high commercial return – an approach that has won five research awards in the last three years.

She has 20 years’ experience delivering international research program for clients such as Jaguar Land Rover, Unilever and the British Heart Foundation.

Prior to Emotional Logic, Annett worked as strategic planning director and won several awards including the IPA Effectiveness Award.

Annett is passionate about uncovering the balance of emotion and logic that drives consumer decisions.

Sessions from Annett Pecher:

7 facts about humans that will change the way you do research

Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]


Wednesday | 4:45 pm - 5:15 pm | Room 5