Anna Cliffe

Founder, Trinity McQueen

I am founder and Joint MD of Trinity McQueen, a behaviorally-lead insight consultancy with offices in Leeds and London. I have over 25 years’ experience of working in insight and advising clients.

I passionately believe in the power of research to drive action, to inspire change and to bring teams together. Our best client relationships are the ones where this happens – where we work in partnership with our clients, and consumers, to unearth the insights that really make a difference.

Sessions from Anna Cliffe:

Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness

In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]


Thursday | 11:30 am - 12:00 pm | Room 2