Amanda Herbert

Director, Syren

Amanda worked at Millward Brown and Added Value before joining William Grant & Sons to set up the Global Consumer Planning team in 2008, where she gained the all-important client-side experience working on The Balvenie, Hendricks and Monkey Shoulder.  In 2010 she joined Syren as Director and Partner and has worked with brands spanning the worlds of alcohol, food, skincare and sustainability. A true methodology agnostic, Amanda works across quant, qual, trends and innovation bringing a commercial pragmatism to all she does.