Aileen Bentall

Head of Consumer and Shopper Insight, Heineken UK

Aileen has 20 years experience in insights gained both agency and client side across a range of industries from credit cards to confectionery and of course alcohol.

She is a great believer that there is no such thing as a foolish question and a keen advocate of employing a holistic approach to insight,  finding it better able to achieve a deep understanding of the world we live in and our consumers, for providing the best route to uncovering the most powerful insights and business opportunities.