Aileen Bentall

Head of Consumer and Shopper Insight, Heineken UK

Aileen has 20 years experience in insights gained both agency and client side across a range of industries from credit cards to confectionery and of course alcohol.

She is a great believer that there is no such thing as a foolish question and a keen advocate of employing a holistic approach to insight,  finding it better able to achieve a deep understanding of the world we live in and our consumers, for providing the best route to uncovering the most powerful insights and business opportunities.

Sessions from Aileen Bentall:

Understanding consumer choices in a cost of living crisis

Its hard to escape that the U.K. is in the midst of a cost of living crisis just after life had returned to normal post pandemic, so consumers are making [...]


Thursday | 2:30 pm - 3:00 pm | Room 5