Exhibitor, Presenter

Stand R

Syren is a strategic insights agency, but that alone undersells what we do.

We humanise the commercial facts, delivering compelling insights which meet the decision-making needs of entire businesses, right up to the board.

We are sharp, perceptive and agile insight partners with the experience to deliver across methodologies and briefs.

If you want an insights agency who will understand what you need and take your insights beyond the usual you need to talk to us.

We have worked on a range of clients such as Beam Suntory, Asahi, Distell, Campari, Lipton, Mondelez, Diageo, Penguin Random House, McCarthy Stone, Corgi, Meridian, across 40+ countries.

We are a senior team, with extensive experience in insight, strategy, positioning, innovation and communications strategy. We work flexibly and collaboratively.

We have strong international reach, having conducted research in many major worldwide markets in the last two years alone, including: UK, France, Germany, Italy, Spain, USA, Finland, Sweden, Russia, Poland, Turkey, Czech Republic, Australia, South Africa, Japan, China, Taiwan, Mexico, Brazil, Guatemala, Singapore, Thailand and Indonesia.

Sessions from Syren Strategy:

Deep, human insight in an automated world: Managing international brands on limited budgets with Distell International

The latest industry talk is dominated by messages about streamlining, fast results and the latest AI technology. Is there a risk with all of this that we lose sight of [...]


Wednesday | 4:45 pm - 5:15 pm | Room 4