Emotional Logic provides behavioral science-based consumer insight proven to deliver commercial results. Human beings switch seamlessly between unconscious, emotional gut reactions and logical step by step thinking. Traditional market research techniques only reveal part of the picture. Emotional Logic combines established market research techniques with tools from neuroscience and psychology to discover what really drives behavior. In a decade of behavioral science-based research we have integrated over 30 tools into our tool box to deliver effective and reliable measurement for comms optimization, packaging design, purchase motivation, NPD and shopper insight.
The result for you is more power to influence consumer behavior.
Sessions from Emotional Logic:
Human beings are not rational. In fact, a lot of the time when they make decisions they are not even thinking consciously. In a world that is getting faster, more [...]
Wednesday | 4:45 pm - 5:15 pm | Room 5
Go deep sea diving or draw a sea creature to win an iPhone 14
Emotional Logic gives you two ways to experience the deep sea: go deep sea diving and enjoy an incredible Virtual Reality experience! Come face to face with sea creatures in the exhilarating, award-winning VR experience The Blu. Or if you are feeling inspired you can draw a sea creature using the amazing Virtual Reality drawing tool Tilt Brush. Possibilities are endless and you get to keep your masterpiece! The best drawing will win an iPhone 14. Running at various times throughout both days of Quirk’s London at stand 311. Hosted by Emotional Logic – the agency that helps you dive deeper.