Presenter
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions.
Sessions from Edrington U.K.:
How Edrington U.K. optimized its omnichannel path-to-purchase strategy
Like many alcohol brands, Edrington UK emerged from the pandemic having to adapt to new shopper journeys. New consumption patterns led to a channel shift towards digital commerce. Consumers were [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200