The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain.

Today, Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Our beer portfolio spans core beer brands, including local power brands and international premium brands, craft and speciality brands and alcohol-free brews.

Our brands are enjoyed in more than 150 markets across Western Europe, Asia and Central and Eastern Europe, and we hold a number 1 or 2 position in more than 20 markets.

We strive to brew better beers, today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for both our shareholders and the society.

Sessions from Carlsberg Group:

Transforming insight strategy at Carlsberg

IMA chief executive, James Wycherley, talks to Nick Rich about his work transforming the Insight Team and its impact at Carlsberg Breweries. Nick will focus in particular on his work [...]


Wednesday | 10:00 am - 10:30 am | Room 4

From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]


Wednesday | 11:30 am - 12:00 pm | Room 5