Register

Exhibitor, Presenter, Gold Sponsor

Stand 200

Cambri is a consumer insights platform solely dedicated to help companies launch more successful products and minimize the risk of failed product launches. We encourage and enable an iterative approach to innovation, where testing takes place in all the different stages of the NPD (new product development) process.

We see that what helps you maximize your launch success rate is the combination of iterative testing throughout the different stages of the NPD process combined with AI powered insights.

The combination of iterative testing throughout the innovation process combined with AI powered insights gives our customers currently an average launch success rate of 73% which is a significant increase of the market average, which based on different sources is somewhere between 5-25%.

We are on a mission to turn innovation success on its head from 95% failure to 95% success.

Sessions from Cambri:


From traditional insights to AI: How Carlsberg Sweden and Sinebrychoff, part of Carlsberg Group, innovate probably the best beer in the world

Most consumer product companies are seeing a more rapid shift in consumer behavior and preferences than before. It’s why novelties and – consequently – innovation are playing a bigger role [...]

Details

Wednesday | 11:30 am - 12:00 pm | Room 5