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Presenter

Smart, Experienced Thinking

We’re a senior, commercially focused team with the single aim of helping our clients get the most value from every piece of insight.

Specialisms: 

  • Customer experience.
  • Proposition development and pricing.
  • Segmentation.
  • Brand strategy.
  • Marketing effectiveness.

Sessions from Boxclever:


The Virgin Media O2 SME audiences: An example of a great segmentation

“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]

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