Blue Yonder innovate to create insight that gives your business a genuine competitive edge, to give clients the insight they can’t get anywhere else – the knowledge competitors don’t have. We are detail orientated, focusing on the moments that really matter – which make or break a product or brand. It’s about finding a way to win and the commercial impact of results.
We structure ourselves in terms of expertise, not methodology: our award winning qual, quant, data science and content experts work across Sense:Lab, Brand:Lab and Shopper:Lab in partnership with leading global brand, R&D and category teams.
Working globally, with great deals of experience in areas including FMCG, Energy, Retail, Finance, we are dedicated to ensuring our clients get where they need to go. We value partnership, positivity, authenticity and entrepreneurship – it allows us to do phenomenal research and have fun along the way.
Sessions from Blue Yonder Research:
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]