Presenter
Sessions from Session curated by AURA Insight:
The Virgin Media O2 SME audiences: An example of a great segmentation
“Every segmentation is a huge challenge and many of them fail to live up to expectations, even today. The two biggest issues are: A framework that is fundamentally not fit for [...]
Thursday | 10:00 am - 10:30 am | Room 2
The art of Holisticism: Designing for exceptional experiences
Our industry often talks about ‘consumers,’ ‘shoppers’ or ‘customers’ but what we really mean is ‘people’ – people that experience brands, products and services holistically. From the moment they think [...]
Wednesday | 1:45 pm - 2:15 pm | Room 2
Moja: Fueled by insights and upping the stakes in the insurtech revolution
Moja is AXA’s new digital-only car insurance brand, born from a deep understanding of digital natives – it’s the new kid on the block, delivering fairness and simplicity 24/7. Since launch, [...]
Thursday | 11:30 am - 12:00 pm | Room 5
Insight storytelling: Creating ideas that stick
The best storytelling within insight, is measured on our ability to capture an idea and land a message that allows the audience to understand in their own minds how their [...]
Wednesday | 10:45 am - 11:15 am | Room 2
Inclusive journeys: An exploration of the experiences of blind and partially sighted people on public transport
Sight loss is a spectrum, and every eye condition affects someone’s sight differently. Different people will rely on different senses – sound, sight or touch – to varying degrees to [...]
Thursday | 1:45 pm - 2:15 pm | Room 2
How Lowell engage with customers in problem debt
How Lowell gets engagement from customers in problem debt and vulnerable situations – How research undertaken by Lowell led to a better understanding of their customers and changed the way [...]
Wednesday | 11:30 am - 12:00 pm | Room 2
EDI best practice guidelines for client-side researchers
An overview of the comprehensive (first of their kind in the U.K.) guides published by the MRS in 2022, which aim to help client-side researchers approach more inclusive research – [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Convincing a boardroom of accountants to invest in brand: A story of insight effectiveness
In 2018 Skipton Building Society (SBS) had sights set on expansion. A traditional, some-might-say parochial brand from a Northern backwater, SBS nevertheless had a strong local following and service reputation. [...]
Thursday | 11:30 am - 12:00 pm | Room 2
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