Exhibitor, Presenter, Gold Sponsor
Emotional Logic provides behavioral science-based consumer insight proven to deliver commercial results. Human beings switch seamlessly between unconscious, emotional gut reactions and logical step by step thinking. Traditional market research techniques only reveal part of the picture. Emotional Logic combines established market research techniques with tools from neuroscience and psychology to discover what really drives behavior. In a decade of behavioral science-based research we have integrated over 30 tools into our tool box to deliver effective and reliable measurement for user experience research, comms optimization, packaging design, purchase motivation, NPD and shopper insight.
The result for you is more power to influence consumer behavior.
Sessions from Emotional Logic Ltd:
How to increase in-store campaign effectiveness – lessons learned from the British Heart Foundation study
The in-store retail scenario continues to pose challenges and shopper attention is at a premium. Overcoming these challenges is particularly crucial for the profit and non-profit sectors alike as they [...]
Wednesday | 2:30 pm - 3:00 pm | Room 1
3 essentials to enhance your web designs
User-centric web design is essential for success with digital touchpoints. But did you know that a lot of the browsing process is unconscious – and outside of the awareness of [...]
Thursday | 10:45 am - 11:15 am | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200