Room 1
Being human: How to traverse highly emotional territory in marketing research
VMH Qualitative Research, Session Curated by QRCA

Room 2
Leveraging a global brand tracker within a complex organization
Cambridge University Press & Assessment

Room 3
Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community
Vodafone

Room 4
Recruiting and retaining a world-class insights team for a disruptive world – a guide for insights leaders
Virgin Media/O2, Session curated by AURA Insight

Room 5
Scaling the why: How Kimberly Clark is using conversational AI to blend qual with quant
Kimberly-Clark Corporation, inca | Nexxt Intelligence

Room 1
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
dtect

Room 2
Plugging into people and pushing boundaries: Driving commercial impact
Whitbread, Kokoro Global

Room 3
How Roche works against insights inflation
Stravito, Roche Pharma AG

Room 4
Improving well-being in research: The AURA Working Well Together Charter (panel discussion)
AURA Insight, Vue International, Leeds Building Society

Room 5
Customer salience: The road to insight driven decision-making
FlexMR

Room 1
How can we fix brand tracking? The future of measuring brand perception
Latana

Room 2
Partnering with Kraft Heinz to innovate into new spaces
Kantar, The Kraft Heinz Company

Room 3
The science behind how we buy and how to predict it with AI
aimpower, Decode

Room 4
Integrating social listening into the research toolkit
Warner Bros. Discovery

Room 5
What’s next in AI: 2025 trends and predictions
Statista

Room 1
The invisible opportunity: Reconnecting with your lost audience
Sign Salad, Trinity McQueen

Room 2
Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations
Toluna, Mars Wrigley

Room 3
Using segmentation as an engine for growth and regeneration
ImpactSense, Endura, Pentland Brands

Room 4
Fueling disruptive innovation: In conversation with Pernod Ricard
DIG Insights, Pernod Ricard

Room 5
Is it time to fire the qual team? The role of AI in qualitative moderation – a head-to-head case study
Mobile Digital Insights Limited

Room 1
Decoding Scotch: Unveiling consumer perceptions in the world of whiskey
Whyte & Mackay, Bolt Insight

Room 2
‘The best half an hour I’ve spent’: Customer closeness in a low-engagement category
Nest, Human8, Session curated by AURA Insight

Room 3
Insights-driven TikTok creative guidance: How to leverage platform features
EyeSee

Room 4
Run programmes, not projects to really make an impact
Oomph, Relative Insight

Room 5
Automated innovation: Greater efficiencies for client reporting
E-Tabs, BVA BDRC

Room 1
Navigating the impacts of the rising cost of living: The AXA Customer Lifestyle Report
AXA

Room 2
Unboxing beautiful insights: Dunelm’s segmentation revolution
Dunelm, Boxclever, Session curated by AURA Insight

Room 3
Finding the diamond in the rough: Surfacing trends in the jewelry market through automated analytics
De Beers Group, Inspirient

Room 4
The CMO perspective: How to create consumer value in a rapidly changing world
Perfetti van Melle – UK, Anthony Wells Associates Limited, The Forge

Room 5
Extended reality meets market research: Introducing Rexee
FFIND

Room 1
This is how you deploy AI in qual consumer insights
GetWhy

Room 2
The shift from artificial to augmented intelligence
Rubiklab

Room 3
Bringing empathy through metaphor
Nestlé, Discover.ai

Room 4
Using insight at UKHSA to support people most impacted by health threats
UK Health Security Agency (UKHSA), Session curated by AURA Insight

Room 5
Hunting for growth: Insights from marketers on the role of promotions
DVJ Insights

Room 1
Customers want to be heard. Are you listening? Companies like Nespresso, Ahold Delhaize and Coca-Cola already do.
Crowdtech

Room 2
Bye-bye burnout: A researcher’s guide to thriving in work and life
Lara Meyer Insights Ltd.

Room 3
Setting the bar high in better understanding customers’ needs
Beam Suntory, Borderless Access

Room 4
Defining an insight team’s purpose in an AI-shaped world
IMA

Room 5
Green power to the people!
DataDiggers Market Research

Room 1
Money talks: How the cost-of-living crisis is impacting mental health and how brands can help
UM London

Room 2
TBD

Room 3
Consumer insights for user-generated content
Queen Mary University of London

Room 4
FutureLens: Feeding tomorrow by navigating the future
Kerry Group

Room 5
Immersive qualitative research and experiential deliverables
Wonderlust Collective, Session Curated by QRCA