Eating healthy should never be complicated. That’s why our team is dedicated to making delicious, plant-based super snacks from the cleanest, simplest ingredients available. That’s it. takes the hassle out of fruit and vegetable consumption, making it easier than ever to consume the nutrients that our bodies need in the most convenient ways possible.

That’s it. has transformed the natural foods category with its portfolio of super snacks, which today includes: Fruit Bars, Mini Fruit Bars, Probiotic Bars, Truffles and Crunchables. The entire range of simple and nutritious items are made from five ingredients or less, while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.

All items contain no added purees, juices or concentrates, are all natural, non-GMO, preservative-free and completely free of the top 12 allergens. We make snacks without secrets. That’s it.