Smarty Pants is a full-service research and consulting firm that delivers transformational insights and solutions to the world’s best marketers. The award-winning firm is comprised of moderators, ethnographers and quant savants who excel at qualitative, quantitative and hybrid research, consumer journeys, innovation and co-creation, opportunity identification, evaluation and tracking, brand positioning, strategic consulting and trendspotting. The company is also known for its generational and lifestage expertise and its collective 400+ years of experience leading research with youth and families.

Global leaders in CPG, toy and game, technology, automotive, apparel, retail, healthcare, food and beverage and media and entertainment rely on the firm for category and consumer segment expertise and stellar deliverables. From interactive, multi-media reports and infographics, to insights documentaries and immersive events, Smarty Pants brings data and insights to life in clever ways that inspire teams and impact businesses.

The woman- and minority-owned firm conducts multicultural and intergenerational research in 60 countries and has domestic offices in NYC, Boston, Philadelphia, San Diego, Los Angeles, Tampa, Denver, Raleigh-Durham and Johnson City, TN.