Relative Insight is an AI text analytics software that helps organizations to analyze, visualize and quantify any text data.

Its platform combines AI-powered natural language processing with advanced comparative linguistics to help organizations generate actionable insights from text data.

The tool’s unique comparative methodology quantifies which topics, words, phrases, grammar and emotions are more prominent in text data sets, helping people to understand – not only what different groups are saying, but why.

Relative Insight enables brands, agencies and organizations across multiple sectors derive an enhanced contextual understanding of target audiences, competitors and trends.