Reality Check is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers… all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business. Reality Check also offers innovative face-to-face methods such as ethnography, psychological interviews and creative group-based techniques. On or offline, we specialize in providing innovative, customized qualitative research solutions to our clients.