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Emotional Logic provides behavioral science-based consumer insight proven to deliver commercial results. Human beings switch seamlessly between unconscious, emotional gut reactions and logical step by step thinking. Traditional market research techniques only reveal part of the picture. Emotional Logic combines established market research techniques with tools from neuroscience and psychology to discover what really drives behavior. In a decade of behavioral science-based research we have integrated over 30 tools into our tool box to deliver effective and reliable measurement for user experience research, comms optimization, packaging design, purchase motivation, NPD and shopper insight.

The result for you is more power to influence consumer behavior.