April 2-3, 2019
Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping.
For behavioral scientists, virtual reality provides an efficient means of exposing life-size environments which can be viewed quickly, efficiently and from remote locations. By incorporating eye-tracking capability and shopping research metrics, in-market behavior can be predicted accurately and cost-effectively without the need for fabrication.
In this session, Explorer will show several outputs from virtual reality research and how these can be used to drive business results for both manufacturers and retailers.
We will also discuss how virtual reality has evolved and what can be expected in the near future with this exciting technology.
Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]