April 2-3, 2019
Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping.
For behavioral scientists, virtual reality provides an efficient means of exposing life-size environments which can be viewed quickly, efficiently and from remote locations. By incorporating eye-tracking capability and shopping research metrics, in-market behavior can be predicted accurately and cost-effectively without the need for fabrication.
In this session, Explorer will show several outputs from virtual reality research and how these can be used to drive business results for both manufacturers and retailers.
We will also discuss how virtual reality has evolved and what can be expected in the near future with this exciting technology.
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]
Tuesday | 11:30-12:00 | Room 1
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Wednesday | 8:30-9:00 | Room 2
With customer experience at the forefront of business initiatives today, about 60 percent of all research is being initiated by marketing. As the role of the CMO evolves into chief [...]
Tuesday | 10:00-10:30 | Room 2