April 2-3, 2019
A great benefit of being a client-side researcher is getting to work with some of the most amazing minds in research – your vendor partners. Managing those vendor relationships is just as critical to your success and effectiveness in-role as how you manage your internal clients. I’ll pass on some of the tricks I’ve learned from over 20 years of finding great vendors and cultivating great partnerships.
We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]
In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]