April 2-3, 2019
A great benefit of being a client-side researcher is getting to work with some of the most amazing minds in research – your vendor partners. Managing those vendor relationships is just as critical to your success and effectiveness in-role as how you manage your internal clients. I’ll pass on some of the tricks I’ve learned from over 20 years of finding great vendors and cultivating great partnerships.
We will focus on how we believe that the language of consumer insights needs to change to reflect how people communicate now. We will come at this from two sides: 1. [...]
Wednesday | 4:00-4:30 | Room 3