April 2-3, 2019

Register Now Convince the Boss

Vendor Love: How to be the Client Your Vendors Put First

Room 4 | 4:00-4:30 | Wednesday, April 3, 2019

A great benefit of being a client-side researcher is getting to work with some of the most amazing minds in research – your vendor partners. Managing those vendor relationships is just as critical to your success and effectiveness in-role as how you manage your internal clients. I’ll pass on some of the tricks I’ve learned from over 20 years of finding great vendors and cultivating great partnerships.


More sessions

See all sessions

Research and the Elusive Generation Z

One of the biggest challenges in research today continues to be engaging the youth market – whether that’s Generation Z or their slightly older Millennial counterparts. In her latest book iGen, [...]


Tuesday | 3:30-4:00 | Room 2

Big Data and Small Qual: Amazing Best Friends

As researchers, we have many tools at our disposal to gain the answers which we seek. But sometimes, we get busy and answer a question from a stakeholder without thinking [...]


Wednesday | 10:00-10:30 | Room 1

Hey There Good Lookin’ – How Tyson is Adapting Dating Apps to Screen Food Ideas

We will focus on how we believe that the language of consumer insights needs to change to reflect how people communicate now. We will come at this from two sides: 1. [...]


Wednesday | 4:00-4:30 | Room 3