April 2-3, 2019
There are few types of research that require the investment level of segmentation and experience such high rates of failure. It is a method full of common pitfalls and hasn’t fully evolved to address today’s experience-driven culture.
Russell Research has developed a process that is designed to be inclusive of stakeholders across an array of job functions, use thought-provoking strategic frameworks to elicit core objectives and challenges, establish guard rails to prevent “pretty” but ineffective solutions and utilize a range of tactics to uncover existing and latent opportunity for customer experience and innovation.
This session will guide attendees through a step-by-step process to successfully design and conduct market segmentation and will incorporate customer experience thinking, address consumer and B2B nuances and provide a range of best practices to ensure your next segmentation project is a success.
Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]