April 2-3, 2019
Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible means of differentiating oneself and expressing ones individuality. Sports, music and fashion are no longer isolated interests, with sneakers a key component of this convergence.
Within the sneaker community we’ve found distinct types of fans, each with different personalities, lifestyles, fashions, spending habits and content preferences. The brands at the center of the culture know what drives attention and engagement among sneakerheads and mere sneaker enthusiasts alike. Learn how Bleacher Report extends beyond sports to sports culture with B/R Kicks and its partners, leveraging first- and third-party data to fully understand and authentically engage with young audiences.
In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]
Tuesday | 5:00-5:30 | Room 3