April 2-3, 2019
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.
Emotions are an integral part of purchasing behavior in many categories but when and how do they influence consumer behavior? To answer this question, we designed and fielded two large [...]
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Ethnographic research is the study of human behavior in the context of socio-cultural systems and everyday practices. In a business context, it has proven its worth as a uniquely rich [...]