Chicago

April 2-3, 2019

Chicago
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Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Industry trends – future of marketing research
  • Automated research

Takeaways:

  1. That there are challenges when making the transition to self-service as it relates to culture and skill-set but they can be overcome.
  2. Practical successful usage examples for self-service in the research ecosystem.
  3. How to move research organizations of all sizes to self-service without experiencing the pitfalls of early adopters. We want them to leave with the “secret” making this move while learning from others to avoid the challenges.

Speakers:

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