April 2-3, 2019
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.
Trust in sample quality within the research industry is low. Many researchers worry that too few people are doing too much research because it raises questions about the validity of [...]
Tuesday | 4:15-4:45 | Room 5
By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and [...]
Tuesday | 10:45-11:15 | Room 5
Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]
Tuesday | 1:30-2:00 | Room 2