Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

Transitioning from Full-Service to Self-Service

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Industry trends – future of marketing research
  • Automated research

Takeaways:

  1. That there are challenges when making the transition to self-service as it relates to culture and skill-set but they can be overcome.
  2. Practical successful usage examples for self-service in the research ecosystem.
  3. How to move research organizations of all sizes to self-service without experiencing the pitfalls of early adopters. We want them to leave with the “secret” making this move while learning from others to avoid the challenges.

Speakers:

More sessions

See all sessions

How to Use Social Media Data to Match Fresh Participants from 2 Billion People

Trust in sample quality within the research industry is low. Many researchers worry that too few people are doing too much research because it raises questions about the validity of [...]

Details

Tuesday | 4:15-4:45 | Room 5

Collaborate + Listen: Learn How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and [...]

Details

Tuesday | 10:45-11:15 | Room 5

It’s Not Just About if You Like it: A Reasoned Action Approach to Predicting Consumer Behavior

Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]

Details

Tuesday | 1:30-2:00 | Room 2