April 2-3, 2019
It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers are now able to conduct qualitative research at-scale. Join us as we explore how brands can and should incorporate cutting-edge qualitative tools into their 2019 research plans.
A quantitative analysis of U.S. Millennial and Gen Z shifts in attitudes and behaviors toward success, lifestyle and brands that help them thrive compared to data collected by Insight Strategy [...]
Wednesday | 11:30-12:00 | Room 2
Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and [...]
Wednesday | 3:15-3:45 | Room 4