April 2-3, 2019
Every business conducts market research to some extent but what if I told you that the way we’ve been conducting research is outdated, unrepresentative and thus unpredictable of future behavior?
In this presentation, you’ll learn why the methods and mediums which we’ve been conducting research for the past decade are becoming increasingly unreliable and how through the power of conversational methods you can begin to reach new voices, in new places, in a more organic and natural manner that will lead to more truthful, authentic insights.
Sound too good to be true? It’s not! By leveraging modern mobile messaging apps such as SMS, Facebook Messenger, WeChat, etc. – where consumers are already naturally communicating – brands can begin to have ongoing, authentic interactions with their customers and prospects. Moreover, by utilizing the features inherent to these platforms, such as emojis and photo/video/audio uploads, brands can gain access to non-traditional measures and inputs to better understand emotions, perceptions and behaviors of consumers, ultimately leading to better insights and decision-making.
Ethnographic research is the study of human behavior in the context of socio-cultural systems and everyday practices. In a business context, it has proven its worth as a uniquely rich [...]
Wednesday | 1:30-2:00 | Room 2
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]
Tuesday | 2:15-2:45 | Room 1
Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and [...]
Wednesday | 3:15-3:45 | Room 4