April 2-3, 2019
At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our research approaches to handle these projects, we’re reminded that all great researchers take care with their respondents. And by making these practices a part of our everyday approach to research, we’ve created methods and tactics that make everyone feel good. There’s simply nothing better than research that answers strategic questions while making all those involved feel like they’ve made a difference. This presentation will show you how to do just that.
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]