April 2-3, 2019
More and more brands are turning to six-second ads as an affordable and effective way to speak to consumers. But it is important that consumers see them in the right place at the right time. Context and congruence play an integral role in the success of these shorter-form ads and placement as a pre-roll versus a mid-roll can make or break their impact on an audience.
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make [...]
When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]
In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]