April 2-3, 2019
More and more brands are turning to six-second ads as an affordable and effective way to speak to consumers. But it is important that consumers see them in the right place at the right time. Context and congruence play an integral role in the success of these shorter-form ads and placement as a pre-roll versus a mid-roll can make or break their impact on an audience.
Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with [...]
Tuesday | 11:30-12:00 | Room 4
To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]
Tuesday | 3:30-4:00 | Room 5
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]
Wednesday | 11:30-12:00 | Room 4