Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights work focuses too narrowly on moments of brand interaction and never takes into account the rich life context in which that interaction is embedded. In so doing, much of the CX insights work that is done risks missing fresh insights and opportunities for true innovation. It is the human experience (HX) that actually drives the decisions we make.

In this informative presentation, RealityCheck Co-Founders Jim Chastain and Jim White, Ph.D., advocate a shift from CX to HX and demonstrate how a broader focus on the human experience through human context, human stories and human journey can provide a pathway to innovation and a competitive advantage for your brands.

Presentation type:

  • Best Practice Presentation

Speakers:

More sessions

See all sessions

DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate

“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]

Details

The No. 2 Ranked Pediatric Hospital Leverages a Community to Learn from its Patients

Thankfully, most of us can’t imagine what it is like for patients and families coming to Cincinnati Children’s Hospital Medical Center. Trying to understand their experience, extracting insights and making [...]

Details

Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys. Most of [...]

Details