April 2-3, 2019
Everywhere you turn these days you hear people talking about consumer experience or CX. But what we really should explore is HX or the human experience. Much of CX insights work focuses too narrowly on moments of brand interaction and never takes into account the rich life context in which that interaction is embedded. In so doing, much of the CX insights work that is done risks missing fresh insights and opportunities for true innovation. It is the human experience (HX) that actually drives the decisions we make.
In this informative presentation, RealityCheck Co-Founders Jim Chastain and Jim White, Ph.D., advocate a shift from CX to HX and demonstrate how a broader focus on the human experience through human context, human stories and human journey can provide a pathway to innovation and a competitive advantage for your brands.
Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with [...]
Tuesday | 11:30-12:00 | Room 4
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]
Tuesday | 11:30-12:00 | Room 1