April 2-3, 2019
The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys.
Most of the time we are so focused on understanding how these changes impact the business issue at hand that we do not spend time understanding how they impact the information that we are collecting.
In order to stay at the forefront of these issues, Comcast partnered with Phoenix MI to conduct a research on research study to gain insights into:
In addition, we will share the differences by key demographic segments on these issues. Please join us and learn the highlights and implications of our findings.
Trust in sample quality within the research industry is low. Many researchers worry that too few people are doing too much research because it raises questions about the validity of [...]
Tuesday | 4:15-4:45 | Room 5
Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]
Wednesday | 1:30-2:00 | Room 3