Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

Research on Research: The Evolving Respondent

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank and yes, even how they take research surveys.

Most of the time we are so focused on understanding how these changes impact the business issue at hand that we ​do not spend time understanding how they impact the information that we are collecting.

In order to stay at the forefront of these issues, Comcast partnered with Phoenix MI to conduct a research on research study to gain insights into:

  • Best practices in sampling, including combating fraudulent sample;
  • impact on scale setup and form factor in results;
  • impact on device type used in surveys;
  • visual graphics vs. textual graphics in presentation; and
  • explicit vs. implicit questioning.

In addition, we will share the differences by key demographic segments on these issues. Please join us and learn the highlights and implications of our findings.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Customer experience
  • Industry trends – future of marketing research

Takeaways:

  1. How to optimize sample to improve survey results.
  2. Insights on how scales impact results.
  3. Optimizing form factor for the sample frame.

Speakers:

More sessions

See all sessions

Getting to Shopper Reality through Behavioral In-Person Research

In the quest to win at shopper marketing, in-person research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]

Details

Virtual Testing, Real Behavior: The Future of Behavioral Science

Virtual reality is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning and even customized shopping. For behavioral scientists, virtual reality provides an [...]

Details

Building an Insights Engine to Understand Today’s and Tomorrow’s Demand for Pork

The National Pork Board connects and supports packers, processors, retailers and food service operators by helping inform and inspire their business strategies. As part of its mission and commitment to [...]

Details