April 2-3, 2019
Price plays an important role in determining the success of products in-market. Understanding the impact of price on overall revenue is the need of the hour to implement strategic decisions. CPG companies are often under pressure to manage prices and offer better value to customers while at the same time creating profitable portfolios.
With years of experience in portfolio optimization, we have designed a “Pack-Price Architecture” solution that focuses on providing richer and more impactful insights. Gamification in surveys enables the replication of the actual market purchase decisions, providing richer data. This is a one-stop scalable solution to all portfolio optimization requirements.
A new-age solution for an age-old problem that uses the power of discrete choice modeling along with brand equity estimated through structured equations. Using our equity modeling, we evaluate equity on brand comprehension and brand sustentation, which enables the change in pricing with a supportive brand push. This gives marketers an additional lever to optimize portfolio and pricing.
The final recommendations derived from data collected using gamification and calibrated with real market information (RMS data) are robust and actionable.
The final recommendations is an integrated outcome of:
Amalgamation of above empowers our clients with outputs such as:
This framework not only provides information for the price sensitivities of all SKUs but also gives out the elusive information of pricing impact on competition and cannibalization.
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