April 2-3, 2019
Bringing art and science together to produce positive ROI, drive sales and penetration uplifts and, of course, winning ads.
*This session is provided by ESOMAR.
Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]
Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other. Today’s organizations are competing with [...]