April 2-3, 2019

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Picking Consumers’ Brains for Better Advertising Effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts and, of course, winning ads.

*This session is provided by ESOMAR.


More sessions

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Emotional Connections and Brand Disruption

This research project seeks to use survey data to better understand how non-traditional brand relationship metrics (emotional connections) relate to traditional brand measures, business outcomes and consumer responses to brand [...]


It’s Not Just About if You Like it: A Reasoned Action Approach to Predicting Consumer Behavior

Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]


All in One Bite: How Qual/Quant Hybrid Breathes New Life into an Organic Ice Cream Brand

Today, knowing the fundamentals of both quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other. Today’s organizations are competing with [...]