April 2-3, 2019

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Picking Consumers’ Brains for Better Advertising Effectiveness

Room 4 | 9:15-9:45 | Tuesday, April 2, 2019

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts and, of course, winning ads.

*This session is provided by ESOMAR.


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Collaborate + Listen: Learn How Ricola Uses Consumer Behavior and Brand Influencers to Build Better Brand Engagement

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and [...]


Tuesday | 10:45-11:15 | Room 5

AI-Powered Research: Friend or Foe? You as the Human Decide

Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and [...]


Wednesday | 3:15-3:45 | Room 4

Portfolio Re-Engineering: Go Beyond Price and Size with Brand Equity and Gamification

Price plays an important role in determining the success of products in-market. Understanding the impact of price on overall revenue is the need of the hour to implement strategic decisions. [...]


Tuesday | 11:30-12:00 | Room 2