April 2-3, 2019
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research.
Using real-world examples, this presentation will demonstrate how the memory reconstruction interview works, the science behind it and the ways it can help researchers uncover the underlying drivers of decision-making.
People are complicated and meaningful insights are often hidden. The memory reconstruction method is uniquely suited to reveal the kinds of things people often can’t (or won’t) say in traditional groups or one-on-one interviews.
A quantitative analysis of U.S. Millennial and Gen Z shifts in attitudes and behaviors toward success, lifestyle and brands that help them thrive compared to data collected by Insight Strategy [...]
Wednesday | 11:30-12:00 | Room 2
Prospective (or System 3) thinking impacts decision-making as consumers use their imaginations to visualize themselves possessing something they desire, their hopes for a positive outcome, their fears of a negative [...]
Tuesday | 4:15-4:45 | Room 2
Thankfully, most of us can’t imagine what it is like for patients and families coming to Cincinnati Children’s Hospital Medical Center. Trying to understand their experience, extracting insights and making [...]
Wednesday | 10:45-11:15 | Room 5