April 2-3, 2019
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research.
Using real-world examples, this presentation will demonstrate how the memory reconstruction interview works, the science behind it and the ways it can help researchers uncover the underlying drivers of decision-making.
People are complicated and meaningful insights are often hidden. The memory reconstruction method is uniquely suited to reveal the kinds of things people often can’t (or won’t) say in traditional groups or one-on-one interviews.
Many companies say they are customer-centric but few actually prioritize connecting with their customers one on one. At TechStyle, understanding our customers’ needs and getting their feedback is key to [...]