April 2-3, 2019
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make a difference within their respective organizations and how to attract the right level of attention. This session will focus on some of the leading challenges and pitfalls that researchers may confront within their organizations and highlight how best to overcome them through a number of actionable case studies.
The National Pork Board unites pork producers with key food-chain partners to grow domestic and international consumer demand. This is accomplished through research, promotion and education that focuses on pork’s [...]
Wednesday | 9:15-9:45 | Room 1
This research project seeks to use survey data to better understand how non-traditional brand relationship metrics (emotional connections) relate to traditional brand measures, business outcomes and consumer responses to brand [...]
Tuesday | 5:00-5:30 | Room 2
We’ve all felt the pressure of more information flowing in and our capacity to absorb it steadily diminishing. How do we sort through it, make the most of it and [...]
Tuesday | 10:45-11:15 | Room 1