April 2-3, 2019

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Making a Difference for the Business: Key Drivers of Success

Room 1 | 2:15-2:45 | Tuesday, April 2, 2019

The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make a difference within their respective organizations and how to attract the right level of attention. This session will focus on some of the leading challenges and pitfalls that researchers may confront within their organizations and highlight how best to overcome them through a number of actionable case studies.

Presentation type:

  • Case Study Presentation


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