April 2-3, 2019
The research organization exists to inform the business and to enable enhanced decision-making that will ultimately drive growth. At the same time, researchers often struggle with how best to make a difference within their respective organizations and how to attract the right level of attention. This session will focus on some of the leading challenges and pitfalls that researchers may confront within their organizations and highlight how best to overcome them through a number of actionable case studies.
This is a co-presentation by Colson Steber, co-CEO, Communications for Research, and Jenny Mays, insights manager, market and customer insights, The Climate Corporation. We will be presenting the framework that [...]
Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]
In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]