April 2-3, 2019
This is a co-presentation by Colson Steber, co-CEO, Communications for Research, and Jenny Mays, insights manager, market and customer insights, The Climate Corporation. We will be presenting the framework that Jenny uses to assess a project and determine what internal/external resources will be included in the research project plan.
QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]
Wednesday | 10:45-11:15 | Room 1
The thought of granting access to data across an organization might instill fear within the hearts of many insights teams. Rightfully so. Data, when used improperly, can create big problems. [...]
Wednesday | 2:15-2:45 | Room 5
There is a quiet revolution taking place among a minority of marketing researchers. This revolution, noble and ambitious in its cause, is aimed at undermining a basic but profoundly powerful [...]
Wednesday | 9:15-9:45 | Room 3