April 2-3, 2019

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Levels of DIY: Take Control Without Overwhelming Yourself

Room 4 | 10:00-10:30 | Wednesday, April 3, 2019

This is a co-presentation by Colson Steber, co-CEO, Communications for Research, and Jenny Mays, insights manager, market and customer insights, The Climate Corporation. We will be presenting the framework that Jenny uses to assess a project and determine what internal/external resources will be included in the research project plan.

Presentation type:

  • Best Practice Workshop

Subjects covered:

  • Business-to-business research
  • Effective vendor/client relationship management


  1. How to match the right resources to the project during project start-up.
  2. Realistic balance of do-it-yourself implementation as a corporate researcher.
  3. Defining the options assessed by the Climate research team in determining services sourced.


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