April 2-3, 2019
Digital media is a constantly evolving industry. Staying at the forefront of change is critical to thriving in a competitive market and market research is in a position to inform business strategy. Surveys are a commonly used research tool to learn more about human behavior but often rely on self-reported data. By linking survey responses with online behaviors, we can get a deeper understanding of our users to discover insights and help solve business problems. This presentation will show the methodology behind linking survey and digital data and provide various examples of how it helped inform audience growth (e.g., Millennials), editorial content (e.g., topics covered), product development and cross-team collaboration. Recent trends in the digital media and videostreaming space will also be discussed.
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]