Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

Improving Research By Doing Research: Learning from Market Research Participants

Room 3 | 1:30-2:00 | Wednesday, April 3, 2019

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have the skills to find out what motivates participants and explore ways to better engage but who has time for that? Turns out, we did! And this session will share what we learned.

Amanda conducted several usability sessions in an initial effort to help L&E improve their digital experiences and it quickly became apparent that the things to fix spanned much wider than the individual interactions or screens. L&E then embarked upon a joint effort to utilize both the user experience-focused and market-focused research skills to understand the participants within their database. This session will aim to share what we learned, how we applied those learnings and specific tips that individuals can use right away to improve their own participant recruitment and engagement practices.

We’ll cover:

  • Learnings about the opinions of consumers about participating in research efforts.
  • Key takeaways specifically centered around engaging participants over time.
  • Insights about the emotional drivers and motivations of participants.
  • Specific changes we made to our overall engagement process and results of doing so.
  • Detailed tips on writing more effective screeners.
  • Ideas on how to diversify and improve incentivization practices.

Presentation type:

  • Other

Subjects covered:

  • Behavioral economics
  • Industry trends – future of marketing research
  • Emotional measurement (neuroscience/eye-tracking)

Takeaways:

  1. Learnings about the opinions of consumers about participating in research efforts.
  2. Insights about the emotional drivers and motivations of participants.
  3. Ideas on how to diversify and improve incentivization practices.

Speakers:

More sessions

See all sessions

Gap Customer Attrition – Path to Brand Restoration

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]

Details

Wednesday | 9:15-9:45 | Room 5

Full Immersion Shopping: Taking Shopper Research to the Next Level with Virtual Reality

Eye-tracking and virtual reality permit fully immersive, natural shopper interactions within easily modifiable environments, all with far more study design control than ever before. Observe and measure shoppers in fully [...]

Details

Tuesday | 11:30-12:00 | Room 3

Bringing a DIY Online Community to Life: The 9-Year Success Story of voicesHUB by Experian

In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]

Details

Tuesday | 5:00-5:30 | Room 3