Chicago

April 2-3, 2019

Chicago
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How to Build a Market Intelligence Organization that Matters: A Case Study

Based on recent experience at Worldpay, this presentation will attempt to answer the following questions:

  • How do you change your company’s perception of market research from just “corporate overhead” to a strategic business partnership?
  • What do you need to consider to successfully change the perception of the market research organization within your company?
  • How can you prioritize the barrage of requests that come your way?
  • How do you know if the intelligence provided by your market research organization is impactful to the business?

Presentation type:

  • Case Study

Subjects covered:

  • Organizational design

Takeaways:

  1.  Identifying the scope/purpose of the market intelligence role is critical to its success.
  2. By knowing more about the market than anyone else at the company, the market research/intelligence role can be elevated from “order taker” to strategic partner.
  3. Communications program with stakeholders/internal clients is a key component to keep them engaged and informed.

Speakers:

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