Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

How Nestlé is Applying Agile Principles to Achieve Product Innovation Success

Room 4 | 5:00-5:30 | Tuesday, April 2, 2019

Product innovation success is essential for brand growth. However, identifying and combining the right ingredients to achieve that product innovation success is challenging – like balancing speed with rigor or empowerment with process. See how Nestlé successfully tackled this challenge by applying agile principles to their innovation process, ultimately empowering teams to be courageous and make confident decisions quickly to meet consumer expectations.

Takeaways:

  1. How to leverage agile principles and research methodologies to accelerate time to market and empower your teams to make confident, consumer-driven decisions.
  2. The benefits that result from challenging conventions and norms for more efficient and effective product innovation.
  3. Why cross-functional teams and collaboration can be the difference between product innovation success and failure.

Speakers:

More sessions

See all sessions

Breaking Down the Product Silos in Brand Health Tracking

To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]

Details

Tuesday | 3:30-4:00 | Room 5

Taking Care: What Research with Extraordinary People Can Teach Us About Being Extraordinary Researchers

At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our [...]

Details

Tuesday | 10:00-10:30 | Room 3

Bringing a DIY Online Community to Life: The 9-Year Success Story of voicesHUB by Experian

In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]

Details

Tuesday | 5:00-5:30 | Room 3