April 2-3, 2019
Product innovation success is essential for brand growth. However, identifying and combining the right ingredients to achieve that product innovation success is challenging – like balancing speed with rigor or empowerment with process. See how Nestlé successfully tackled this challenge by applying agile principles to their innovation process, ultimately empowering teams to be courageous and make confident decisions quickly to meet consumer expectations.
To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]
Tuesday | 3:30-4:00 | Room 5
At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our [...]
Tuesday | 10:00-10:30 | Room 3
In the fast-moving, highly competitive categories of managing credit reporting and identity protection, consumer insights agility is paramount. That’s why Experian set out to better understand our online subscription member [...]
Tuesday | 5:00-5:30 | Room 3