April 2-3, 2019
Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible.
Discover how Dell EMC found a research solution.
Dell EMC, an industry leader in converged infrastructure, servers, storage and data protection technologies, launches multiple digital marketing campaigns every year. These B2B campaigns target IT executives and managers and often highlight specific, quantifiable benefits of IT transformation with Dell EMC solutions.
Each campaign involves multiple executions across the digital landscape, requiring a tight, uncompromising development timetable. The schedules left no time for concept testing to ensure that the messaging resonated with IT professionals and that images and design reinforced the messaging with impact and immediacy.
In this presentation from Dell EMC’s Stephanie Woodstrom, joined by Zahara Malik from Dynata, you’ll learn how the team found an automated research solution that slashed concept testing from three weeks to five days. At the same time, the solution reduced costs – without sacrificing quality of insights even for a highly targeted B2B audience. Woodstrom will share:
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]