April 2-3, 2019

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Has Anyone Ever Asked You What it Feels Like to be You?

Room 1 | 3:15-3:45 | Wednesday, April 3, 2019

Research is a navigation tool to inform decisions that help organizations meet strategic goals. Enhancing relationships with key stakeholders is a critical element of meeting goals. We need to intentionally listen to understand what our customers need. Online engagement panels provide a flexible, efficient, cost-effective platform to authentically listen and act on customer desires. This case study is an overview of an ongoing project that began in 2016 as focus groups that morphed into an online community and influenced the development of other online communities. It will cover four areas:

  1. Project Overview
  2. Outcomes
  3. Challenges
  4. The Future

Presentation type:

  • Case Study Presentation

Subjects covered:

  • MROC/custom panel build
  • Strategic Partnerships
  • Panel Management
  • Outcome Identification
  • Challenges
  • Growth
  • The Future


  1. Engagement panels build relationships.
  2. Challenges: expect them and overcome them.
  3. Activate the data.


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