Chicago

April 2-3, 2019

Chicago
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Gap Customer Attrition – Path to Brand Restoration

Room 5 | 9:15-9:45 | Wednesday, April 3, 2019

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and turn to innovative methodologies to deeply understand the heart and mind-set of their lost consumers. Join us to learn how the insights and strategies led to:

  • product re-development;
  • style, fit and quality updates;
  • brand identity updates; and
  • digital strategy and in-store experience enhancements.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Customer experience

Speakers:

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AI-Powered Research: Friend or Foe? You as the Human Decide

Artificial intelligence (AI) has been touted as the technology that will revolutionize the market research industry. Thus, market research platforms and methods powered by AI have become both revered and [...]

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Wednesday | 3:15-3:45 | Room 4

How to Use Social Media Data to Match Fresh Participants from 2 Billion People

Trust in sample quality within the research industry is low. Many researchers worry that too few people are doing too much research because it raises questions about the validity of [...]

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Tuesday | 4:15-4:45 | Room 5

How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

Marketing results suffer if the messaging and design of your campaigns don’t resonate with your target audience. But aggressive schedules and lean budgets can make concept testing impossible. Discover how Dell [...]

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Tuesday | 9:15-9:45 | Room 1