April 2-3, 2019

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Gap Customer Attrition – Path to Brand Restoration

Room 5 | 9:15-9:45 | Wednesday, April 3, 2019

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and turn to innovative methodologies to deeply understand the heart and mind-set of their lost consumers. Join us to learn how the insights and strategies led to:

  • product re-development;
  • style, fit and quality updates;
  • brand identity updates; and
  • digital strategy and in-store experience enhancements.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Customer experience


More sessions

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How Dell EMC Tests and Strengthens Marketing Campaigns with Automated Research

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