April 2-3, 2019

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From Measuring Share to Measuring Velocity: Understanding Market Dynamics in a Rapidly Transforming Marketplace

For Microsoft, the commercial product space has transformed from products that shipped in boxes to services that operate more like a utility. Measuring the impact of its product in the market had to change as well, which required digital transformation in how we collected data, analyzed information and drove impact among stakeholders. Microsoft had to move from measuring a scalar concept (market share) in a space with relatively easily obtainable data to measuring a vector concept (instances and consumption), which required innovation in creating and cultivating new data sources and moving an organization to change its mind-set on how it measures what matters in the marketplace.


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DIY Market Research: How Agile Start-up Culture is Transforming the Way We Grow and Innovate

“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard [...]


Future Feedback: The Necessity of Rethinking How We Ask Questions

At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]


Increasing Research Rigor with Hybrid QualQuant Survey Research

QualQuant Signals created a concept testing approach with stronger research rigor that solves market pain points and delivers results quickly. This approach dramatically expands the amount of insights gained from [...]