April 2-3, 2019
Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with meaningful, consumer-driven ideas. With iterative input from constant consumer touchpoints over five days, the teams transformed their historically linear process. The team will share the overall approach they took, key enablers that led to their success and lessons they plan to apply to future growth challenges. Courageous minds only.
It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers [...]
Tuesday | 1:30-2:00 | Room 4
New Applied Now – That’s Accenture’s new business mantra. In this presentation, we’ll learn how Accenture has evolved its business practice and consumer insights function to help clients capitalize on [...]
Wednesday | 1:30-2:00 | Room 5
Today’s enterprise clients require reporting that goes beyond simple PPT decks. They demand reporting solutions that eliminate the manual, tedious, time-consuming, error-prone processes around static survey data reporting. Real case studies [...]
Wednesday | 10:00-10:30 | Room 2