April 2-3, 2019
“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard to keep up. Enter: agile methodology and DIY market research. In this session, we’ll take a look at how marketers and insights professionals have applied learnings from start-up culture to sharpen their research process and deliver high-growth results.
If you’ve felt the pressure to deliver faster results with fewer resources, then this session is for you. You’ll come away with agile frameworks and a sense of how DIY market research can be incorporated into the research road map you already have today. Plus, you’ll get a few sneak peeks of how SurveyMonkey is innovating to enable more agile research via panel integrations, automation and AI.
What if I told you that the way we’ve been conducting research is outdated, unrepresentative and thus unpredictable of future behavior? In this fast-paced seminar, you’ll learn why the research methods [...]
Wednesday | 3:15-3:45 | Room 2
In his book Everybody Lies, Seth Stephens-Davidowitz offers solid evidence of social desirability bias – a problem for all types of market research. His accounts of utilizing big data from [...]
Wednesday | 3:15-3:45 | Room 3