April 2-3, 2019
“Innovate or die,” a phrase start-ups and high-growth companies have embraced. The pace of change in business has accelerated to the point where traditional market research is finding it hard to keep up. Enter: agile methodology and DIY market research. In this session, we’ll take a look at how marketers and insights professionals have applied learnings from start-up culture to sharpen their research process and deliver high-growth results.
If you’ve felt the pressure to deliver faster results with fewer resources, then this session is for you. You’ll come away with agile frameworks and a sense of how DIY market research can be incorporated into the research road map you already have today. Plus, you’ll get a few sneak peeks of how SurveyMonkey is innovating to enable more agile research via panel integrations, automation and AI.
To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]
Voice of the customer input is only as good as the action it creates. Companies and brands that listen but do nothing with the data and insights are wasting time [...]
Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]