April 2-3, 2019

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Deep Dive on Purchase Behavior Influencers

Room 5 | 10:45-11:15 | Tuesday, April 2, 2019

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way we interact with each other and it’s also changed the way we shop.

In the age of online and social media influence, understand what motivates consumers. Learn how each generation discovers new products/brands and how brands can differentiate themselves in a more engaging and compelling way.

Presentation type:

  • Research Report

Subjects covered:

  • Social media research
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)


  1. What factors online or on social media influence purchase behavior.
  2. Understand how generations differ.
  3. The emotions behind influencer marketing tactics.


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