April 2-3, 2019
In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as well as emotional and intuitive. We’ll examine a real-world case study in which a leading CPG firm tapped into impulse, emotion and conscious reflection to identify the best approach to maximize e-commerce sales growth.
This includes testing:
Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]