April 2-3, 2019

Register Now Convince the Boss

Communicating and Persuading via Stories from the Conference Room to the Boardroom and Beyond

As the market research industry has come to realize that data charts often aren’t the best way to communicate insights, there’s been a rush to storytelling. In this presentation, we share tales of when stories work, when they don’t and how to craft persuasive presentations that blend storytelling techniques with consumer testimonials and persuasive visual displays of data to ensure that insights are understood and acted upon.

Presentation type:

  • Best Practice Presentation

Subjects covered:

  • Storytelling/data interpretation


  1. Common pitfalls associated with the use of storytelling formats for research presentations and how to avoid them.
  2. How to analyze your audience to ensure success in connecting and communicating with them.
  3. How to blend stories, data, testimonials and other tactics to get your points across and into the long-term memories of your audience.


More sessions

See all sessions

The Renaissance of Qualitative Research in the Digital Age

It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers [...]


How to Optimize Co-Creation!

This presentation will cover what six key elements make co-creation sessions more effective and productive: Recruit participants who have a creative bent: creative consumers! Train them on creativity and stretching thought. Give them [...]


Building Insight-Led Strategy and Activation through Agile Qualitative

Building and maintaining consumer insights capabilities that are seen as critical to business decisions isn’t easy. With the demand of more agile development approaches, insights need to reframe perceptions about [...]